🚀 Why Most Founders Struggle with Fundraising (and How to Fix It)

🎯 The Real Problem: Pitching Too Soon

One of the most common mistakes I see founders make is rushing to raise before they’re ready—not just in terms of metrics, but in how they show up to investors.

They skip the relationship-building, throw together a last-minute pitch deck, and go straight into “sell mode.” But the truth is: investors don’t fund decks, they fund people. People they trust. People they believe in. People they connect with.

💡 Here’s What Get Backed Recommends (And What We Discussed This Week)

If you’re preparing to fundraise (or even thinking about it in the next 12 months), these are the golden nuggets you need to know:

1. Fundraising = Relationships

Don’t cold pitch—warm up. Start with coffee chats. Make friends before you make asks. Let investors see your journey and become part of the story.

2. Know Your Investors

Do your homework. Who have they funded? What stage do they invest at? What do they care about? Tailor your message to what matters to them.

3. Tell a Real Story

Facts inform, but stories sell. Data alone doesn’t move people. Show why you are the right person to solve this problem. Share your passion, grit, and the human side of your startup journey.

4. Highlight the Right Metrics

Investors don’t expect millions. They want momentum. Focus on growth signals like retention, referrals, or user feedback. These are signs that the market cares.

5. Don’t Hide the Risks

Address the elephant in the room. Investors appreciate transparency. If you show that you’re already thinking through potential obstacles, you become a more credible founder.

6. Be Ready for Due Diligence

Have your docs in order, cap table, contracts, financials. Being organized signals professionalism. Bonus points if you have everything ready in a neat little folder or data room.

🧠 What Founders in Our Community Are Saying…

One founder shared how switching from cold outreach to relationship-building got them three warm intros in one week.

Another practiced their 5-minute pitch (based on the book’s advice), and closed their first angel cheque.

This isn’t just theory, it’s working in real time for founders inside our community.

✨ Want to Join These Conversations?

Every week, we break down powerful books, share practical playbooks, and connect startup founders with one another for honest, no-BS conversations.

📚 From funding to hiring, pitching to pivoting—we learn together and support each other along the way.

If you’re building a startup and want to be part of a founder-first community that gets it, we’d love to meet you.

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