Stop Believing These Startup Funding Lies

When it comes to raising capital, every founder hears the same recycled advice: “Get your pitch deck perfect.” “Investors only care about revenue.” “If you’re not in tech, you’ll never get funded.” 

Sound familiar? 

The problem is, much of this advice is based on myths that can hold you back from securing the investment your business truly deserves. And if you’re building a startup, the last thing you want is to waste time chasing outdated or misleading beliefs. 

So, let’s set the record straight. 

Myth #1: A Perfect Pitch Deck Guarantees Funding 

Pitch decks matter—but they don’t close deals. What really convinces investors is traction, a strong business model, and a capable team. A beautiful deck without a solid foundation is just window dressing. 

Takeaway: Build your business, then use your deck as a tool—not a crutch. 

Myth #2: Only Tech Startups Get Funded 

It’s easy to think that tech is the only industry investors care about, but that’s not true. 

From consumer goods to health and wellness, investors back businesses across industries—as long as the idea is scalable and shows growth potential. 

Takeaway: Don’t self-reject just because you’re not “the next big tech thing.” 

Myth #3: Raising Capital Means Losing Control 

Founders often avoid funding because they fear losing control. While equity investment means sharing ownership, it’s not the only path. 

Grants, revenue-based financing, and crowdfunding can provide funding while allowing you to stay in the driver’s seat. 

Takeaway: Funding should be fuel for your vision, not chains that restrict it. 

Myth #4: Investors Only Care About Revenue 

Yes, revenue is important. But it’s not the only factor. Investors also evaluate market potential, team expertise, and traction. 

In fact, plenty of startups secure funding before they’re profitable—or even before generating revenue. 

Takeaway: Show your growth story and market opportunity, not just your sales figures. 

Myth #5: Bootstrapping is Always Better 

Bootstrapping keeps you independent, but it can also slow growth. The right funding, at the right time, can accelerate scaling, unlock new markets, and give you the edge you need. 

Takeaway: Bootstrapping and fundraising aren’t enemies—they’re tools you can use strategically. 

The Truth About Funding 

Startup funding isn’t one-size-fits-all. It’s about finding the right mix of resources, timing, and strategy to unlock your business potential. 

And here’s where a business incubator can make all the difference. At NEXUS Creative HQ, we help founders: ✅ Understand the funding landscape ✅ Connect with the right investors ✅ Explore alternative financing routes ✅ Position their startup for long-term growth 

🚀 If you’re a founder navigating the complex world of startup funding, you don’t have to do it alone. 

📩 Get in touch today to learn how NEXUS Creative HQ can support your journey from idea to investment.