On this episode of NEXUS Talks, we sit down with Charlotte Stavrou, founder of the award-winning SevenSix Agency, to uncover the shocking truth behind the 57% pay gap in influencer marketing and what it means for creators, brands, and startup founders. Charlotte shares her journey from quitting her job with no backup plan to building a thriving agency championing diversity, inclusivity, and fair pay in the industry. She also dives into the mistakes she made in her first year as a founder, how she scaled her business against the odds, and the hard lessons every startup founder needs to know.
What you’ll learn in this episode:
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The realities of running a business as a first-time founder
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The pay gaps no one is talking about in influencer marketing
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Why diversity and inclusion must be more than buzzwords
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How Charlotte secured a £50,000 grant with a simple Google search
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The trends shaping influencer marketing in 2025